AMC Reklam 2019

What is it that makes a mural commission such an astounding wall transformation? Perhaps the very idea of transfiguring walls into canvases already brings partial resolution to the question! Murals have the spatial advantage of just smoothly blending in, creating a sense of unified embodiment with all surroundings. They simply hold a strong and authentic vibrance. Favorably, this concept can be fulfilled ideally in almost any environment. Personifying diverse matching possibilities, murals have nowadays successfully become rather popular additions to cafes, hotels, residences, offices, and co-working spaces, whereupon it all makes you wonder: what lies behind the scenes? What is the making of? Let’s discover the entailing components of our mural commissioning processes, all the way from a simple idea to the completed, final product.

AMC Arboga 2019

1 | Setting The Foundation

Every successful project requires a solid starting base. In this initial stage, we will clarify all the aspects of your vision as a client, including budget, location and any other additional specifics. For instance, this might include the open and direct discussion of your likes and dislikes. What looks good to you? And what most certainly doesn’t?! A concrete description of your particular taste helps Add More Colors Street Art Agency ensure a more easily loveable outcome. We promise to listen carefully, with detailed consideration for each pronounced value. Becoming familiar with the many diverse aesthetics we offer allows for a more confident decision making, which is why we encourage clients to spark with curiosity and just eagerly explore through the possibilities!

1.2 | Setting The Foundation: Budget

Deciding on a budget brings attention to the primary following: artist fees, equipment costs, materials, potential travelling costs (if an artist is flown overseas), and a finalizing protection filter to ensure the quality of the mural is preserved. Costs may vary according to each individual situation, so it is important to be acquainted with every aspect of the commission! Artists often charge per square metre, meaning that prices go up as size goes up. The level of expertise and past experience of an artist will also naturally play a role in this expense. Uprising artists might charge a reasonably lower fee, whereas established ones tend to settle for a higher figure. Once the mural is finished, we also recognize that the addition of a protection filter might play a crucial role in averting unexpected changes. This depends on the weather conditions of each location. With such big efforts behind the making of a mural, it is needless to say that it is in our core values to care for its perpetuity. If the mural is exposed to humidity or rain, then we even more strongly emphasize on this; any fading or flaking of the art can be ruled out through application of a protection filter. We recommend calculating with this step when initially setting the budget, as so to entail all that is necessary for a long lasting, vibrant artwork.

1.3 | Setting The Foundation: Wall Materials

Prior to getting in contact with Add More Colors, we recommend clients to prepare wall photos, style ideas and any discussable matters regarding the location. If opting for an outdoor mural, it is important to carefully inspect the wall by a professional, as certain materials are more or less prone to durability. Brick, concrete and plaster are typically the optimal surfaces for such an execution, whilst aluminium and unsealed wood are not.

2 | Choosing An Artist

Who is the talented medium who will turn your imagination into a picture? The options are vast, and so we continue by reaching out to a list of mural artists, proposing the project outline and all relevant factual considerations given by the client. This is not only an essential step in the current commissioning process, but also an excellent opportunity for us to network and develop a closer relationship with potential artists. We then find out their costs & lead times to finally provide you with a number of candidates that are locally available and best match your taste & preference.

To facilitate the selection between recommended artists, we also make it an effort to accurately showcase past works and projects of each individual. This way, you as a client may easily tap into a clear vision of what the mural site is to become.

Remember, a mural is a captivating statement; it expresses in conspicuous abundance. Choosing to work with a well known artist might magnetize a bigger audience towards your business. Nevertheless, the collaboration with local artists is an honorable way to support growing talents and engage with the close community.

3 | Sketching

Before fully commencing, draft sketches of the artwork are sent to the client for approval. Elements, color schemes and content may be adjusted to precisely fit as an ideal model-- The goal is to turn your imagination into a visible translation!

4 | Preparing The Space

In favor of an untroublesome plan of action, the health and safety of anyone involved is of uttermost importance. Any inappropriate objects should be removed from site, ensuring that it is a safe space for an artwork installation. All workers should be provided with a designated storage space for tools and materials, as well as any required work permits. Communication should be clear and direct, so that anyone around the area is clearly aware of what is undergoing, and how long the process may take.

5 | Transforming The Wall

The artist has received the green light! Without further ado, it is time to execute the design. The needed time frame to complete the artwork may vary depending on the size and quantity of walls that are to be transformed. If you wish to find out more about various artistic techniques and their unique applications, we covered it all in our last article!

6 | Finalized Handover

During this stage, a final walk through is carried out, with detailed attention to possibly needed touch-ups or general adjustments. As we state above, the goal is to fully ensure a precise translation of the client’s vision-- from the very start to the very finish. Once all is accomplished, we may sign-off and count this endeavor as yet another successful mural commission!

By Julia Arguello Busch


Updated: Feb 8

The Ways Of Street Art & Graffiti In A Modernly Distinct World

by Toni Cuboliquido

Have you ever paused and felt the strong presence of urban art? It is something our senses absorb consistently. Whether just a glimpse or a larger moment of appreciative observation, it is undeniable that urban art plays an indispensable role in the mood and atmosphere of a space. So what exactly is behind the making of such captivating, enormous crafts? Sculptures, installations, 3D pavement art, commission murals... You name it! To achieve a better understanding of this ever evolving, multifaceted world, there are a few concepts to first become familiar with. Let’s embark into their definitions, the various artistic techniques and materials that can be applied to each modality, as well as the effect of environmental engagement. We will cover all the services Add More Colors can offer and acquaint you with how we make all of this a smooth course of action. Street Art or Graffiti - What is the difference?

by Ruben Poncia

Yes, there is a difference! Let's get to the proper definitions. As we cover in our latest article ‘’Graffiti and Its Evolution’’ , this form of expression used to be, to most of its entirety, an illegal act seen as unharmonious and aesthetically disturbing. Now, things have changed into what is perceived as an admirable addition to the streets. Same thing goes for street art! The key in distinguishing the two modalities lies in the observation of the used techniques. Graffiti tends to be characterised by spray painted lettering, not typically learned from an academic perspective. Street art commissions, however, encompass other methods and materials, such as wheat paste, brushes, stencils, etc., possibly incorporating traditional art methods.

Artistic Techniques: Wheat Paste

A wheat paste collage is a less time consuming technique utilizing printed posters. It holds precision despite its efficiency against the clock. It’s fast, detailed, and can also be integrated into painted murals. The outcome is rich in layers and textures! Artistic Techniques: Stencil Art Stencil is a straightforward technique resulting in very clear designs, seen as quite likeable by the general public. This makes it a great candidate for street art, whether on its own or combined with other modalities. Environmentally Sustainable Art! What better way for creativity to flourish, than doing so in coherent harmony with planet Earth? Our artists can find ways to create with the use of fully sustainable, natural materials, leaving no trace of harm or interference with the natural world. It is not only a graceful act towards our Planet, but also an excellent reminder of how inseparable we are from nature itself. Does that resonate with your vision? Then environmentally friendly street art might be the way to go! Whether for permanent or temporary installations, the creative possibilities are infinite. Environmental Engagement Another way street art makes itself shine is through the direct engagement with the surrounding environment. In other words, creatively transforming what is around to become an integrative part of the masterpiece itself. Artists may completely modify random objects, making use of their forms to contour into creation an entirely new definition. There are countless ways in which this can be easily accomplished. For instance, incorporating existing trees or plants into a mural painting! We Design For Any Space Or Situation

Gorestyle at Betting Connections

To put it simple, we can use our expertise and adapt our creativity to any given space. If so desired, we may provide street art for indoor offices, businesses, houses, or any kind of interior space. We can create installations that are either temporary or permanent, of any size you possibly can dream of. For instance, you may be interested in a street art installation for a music festival, corporate event, or public gathering. It is all most certainly achievable; we shape your vision into reality. Street Art and Graffiti: Deeper Into Their Roots Let’s rewind and discover in more depth what lies under the tip of the iceberg. As we mention above, the main characterising aspect of graffiti tends to be a more lettering focused technique, repetitively bending words to clearly convey its contorted writing trait. Giving little to no value to a background or characters, graffiti became, in its unvaried definition, consequently less appreciated by the public. Furthermore, writers faced a rather risk involved approach, creating everything there and then, in a rushed, less detailed manner. This lack of acceptance and rebellious attitude certainly brings a reasonable amount of pressure to the life of the artist, linking it to paranoia, violence and often sadly, a broken heart. The victories were felt only briefly, not equally balancing to the enormous sacrifice they would have to undergo. From a contrasting standpoint, the works of wheat paste and stenciled pieces were significantly well appreciated by the audience, as this kind of art portrays much more easily relatable content. Street art works were typically prepared previously at another location, then applied conveniently to the desired destination. Graffiti arts surely hold a sense of integrity, however also a burden of broken souls. The constant heavy caring of unpleasant consequences is much to demand from a purely artistic heart. Recognition within the graffiti community does not necessarily translate to success in the artistic industry. There is simply not much credit to be taken. As a result, the birth of a new movement came to shine. Post-Graffiti Movement The uprising movement of post-graffiti shows the natural gesture of evolution in action; a new paradigm has come into play, inspiring artists to redefine their artistic characteristics and go beyond a simplified lettering technique. Still, this movement is to be attentively distinguished from the ‘street art’ category. When communicating with artists, mislabeling the modalities is not usually taken lightly. It is important we paint the full picture, so to speak, recognizing the differences between each path taken, and giving appreciative value to all of the authenticities in this multifaceted realm. The Societal Integration Of Street Art And Graffiti Ever heard of Banksy, Keith Haring, or maybe Shepard Fairey? Coming closer to a conclusion, there is indeed a great selection of street and graffiti artists who have become a beloved part of our modernly distinct world. Today we see many creative minds who stem from this background, all presently standing out in art galleries as some of the most well known figures in contemporary art. Transcending the past lack of recognition, the aforementioned artists now sell for millions at auction houses. Other famous graffiti artists who are now successfully in the spotlight are: Barry McGee, Jose Parla, Retna and OsGemeos. How Add More Colors Makes It Happen

by Tim Timmey i Helsinborg

When it comes to creating street art commissions, we make sure everything falls into place harmoniously. We leave no trace other than the art itself, with respect and consideration to all decision makers of the process. Our best efforts are put into a smooth, legal approach, in which the goals of the client are met with precision. We also offer video services to capture the unfolding of your masterpiece! See how the artist brings it all into life, allowing for a deeper understanding of this creative process. In the end, it’s all about telling a story. What story do you want to tell?

By Julia Arguello Busch

Updated: Feb 1

From Urban Problem to Real Estate Money Maker!

At one point street art and graffiti were the illegal drawings on walls, and have now made their way to one of the most admirable types of art that add incredible value to the street artists, the economy, and the community!

Graffiti, in the past, was involved in illegal vandalism. It was seen as a symbol of the antisocial behavior of street gangs. People in the community didn’t accept the movement, nor appreciate the art that came from it. The landlords had graffiti all erased and whitewashed to keep it out of locals’ eyes. However, the evolution has arrived, street art and graffiti have changed into cachet urban art that increases housing prices.

Graffiti in the Past

Decades ago, sprayed painting on the walls, streets, undergrounds, and other public spaces was seen as an illegal action. It normally happened in areas with poverty and crimes. Since it was done by radical people, street art was never accepted and always considered a public nuisance.

Its Evolution

Street art and graffiti have become a hit after the graffiti artists showed their work and were spread widely throughout the world. Several street art activities have also been held constantly, giving a spotlight to this new form of art. However, Kilo, a graffiti artist, said that not all street art was acceptable. The artworks that could boost up a high value depended on whose work they belong to.

According to Richard, head of residential at Savills, the famous street artists will increase property value. The graffiti will attract tourists and those rich tenants who desire to live near the artworks created by the world’s most popular street artists.

One of the most famous street artists worldwide is Banksy. Even though no one knows who he really is, his street art has made a big impact on the public and attracted visitors to have a look. One of his famous works was the mural depicting a girl firing the red flowers from a catapult. He secretly painted it on the property of Kelly Woodruff’s father on Valentine's night. Woodruff said that they were extremely excited about it. After being confirmed as Banksy’s work, the art was protected by a protection sheet, however, it was still destroyed.

The next day, there was a pink spray on Banksy’s artwork. Woodruff said that they were devastated. They eventually decided to cover Banksy’s art by using planks, along with setting up cameras and a fence. Even though the protection has cost them a lot of money, they have assured to keep it safe as the artwork could bring a lot more value.

Increase Value to Real Estate?

As Banksy has become a popular artist, he has doubled real estate prices with his work. According to a survey by eMoov, Banksy’s artwork would profit real estate owners a lot. 44 percent of UK property owners tend to spend more to get his artwork on their walls.

There is also a research titled “How Can Street Art Have Economic Value?” by Fabiana Forte studying the increase in correlation between street art and socio-economic dynamics in urban areas. In the research, she suggested that the impact of street art on the real estate market in Europe has come from Banksy. With his reputation, the ‘Banksy Effect’ has brought attention to murals, resulting in them becoming a tourist attraction full of visitors, leading to a huge economic improvement.

Besides Europe, the property price in the U.S.A has shown its evolution as well. In New York, the properties in Chelsea, Lower East Side, and Harlem have a high density of street art which can bring rich tenants and tourists to the areas. In Chelsea, the murals painted by a Brazilian street artist named Eduardo Kobra have increased the value from $880,000 to $2,075,000. With this trend, property prices in New York City have risen phenomenally especially the artwork from famous street artists. However, street artists who get paid for their art and later would paint the same image somewhere else could get into a lot of trouble.

The study from the University of Warwick suggested that a neighborhood consisting of street art has increased the property market values, and the property prices in London compared between 2003 and 2014 was incredibly different. Seeing how the prices have risen, street art influences economic development phenomenally.

Wood Street Walls, a local art organization in London, UK, used public art to point out the social issues in the Waltham Forest. Recently, there has been a lot of street art sprang up in that area, pushing the house's value. Engaging the public through artwork, Wood Street Walls has consulted with local people regarding a planned work in public spaces, asking their preferences regarding the cultures of the areas.

One of the Wood Street Wall projects has helped the community by providing free workshops for local children. Mark Clack, the co-founder of Wood Street Walls, said that street art may cause gentrification, however, it helps the community grow as it provides employment and funds for locals without education. Wood Street Walls also want street art to be accessible to everyone. This, in return, has a great impact on the people who may not be able to go to the museum. Still, they can enjoy art anywhere, even when they commute to work.

More Famous Street Artists?

Since street art has been getting admired, the artists have gained a lot of respect.

Besides Banksy, other famous street artists can raise the property value with their artworks such as Eine, C215, Blu, Roa, Osgemeos, Shepard Fairey, Vhils, etc, and each of them has their unique style and approaches.

The purpose of street art and graffiti may not have satisfied the community in the past. However, they have formed their new role as they can build up businesses, organize activities, restore deserted areas, and bring them back to life again.

*** All pictures are from Banksy

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